Hisense vs Vizio: The Ultimate Budget TV Showdown

Marc Ray

by Marc Ray

Last Updated on

Hisense vs Vizio (Which One is Better and Why?)

Those in the market often recommend popular brands like LG, Samsung, and Sony for a new TV. Still, their prices make them unaffordable for many individuals.

However, alternatives like Hisense and Vizio offer similarly high-quality TVs at more reasonable costs.

In the Smart TV market, Hisense and Vizio are two of the most well-known names because of their low pricing and high quality.

In this article, we will compare Hisense and Vizio.

Hisense vs Vizio: The Short Answer!

Short Answer

If you must choose between a Hisense and a Vizio TV, go with the Hisense since it is more cost-effective, longer-lasting, and has superior smart capabilities. If you want to do more gaming than streaming content, Vizio is a perfect choice!

For the reasons listed below, I choose Hisense televisions over all others.

  • Image Quality: They provide better color accuracy, clarity, motion management, and phenomenal black depth.
  • Cost-Effective: Hisense TVs are a more cost-effective choice than Vizio TVs since they are less expensive.
  • Google TV OS: Hisense TVs are advantageous in many ways, including the operating system, which is superior to that of Vizio’s Smartcast due to its usage of Google TV OS for streaming.

Suppose you’re looking for an affordable smart TV with plenty of features. In that case, Hisense is a great option that won’t break the bank compared to well-known manufacturers. 

Comparing two TVs of the same price range from Hisense and Vizio, Hisense consistently offers superior color quality and a sleeker design.

Therefore, if you’re looking for the most value for your money, a Hisense or a Vizio television is a great choice. You may choose between these two brands when shopping for an inexpensive 4K TV.

Furthermore, they both offer pretty pricey OLED TVs.

Comparing the Best: Hisense vs. Vizio

Which brand is the Best, Hisense or Vizio?

You can probably guess which of these two is my favorite at this point, but the debate is far from over since it comes down to personal taste.

Let’s discuss what you should consider when deciding between these two brands.

Hisense and Vizio both produce a broad range of TVs, from entry-level models to those with more advanced features and specifications.

Despite Hisense and Vizio’s focus on the budget and midrange segments of the smart TV market, both companies also offer high-end 4K 65 “+ TV models that go head-to-head with Sony, Samsung, and LG.

Brands like Hisense and Vizio sell televisions in the United States that range in size from 32 inches for the former and 24 inches for the latter up to 100 inches.

Because of how similar Hisense and Vizio are, picking a favorite was challenging.

So, how did I conclude that Hisense is the best in this field? Why do I think Hisense TVs are superior? The solution is elementary!

To a large extent, it’s a matter of personal taste. However, knowing the fundamental distinctions makes a world of difference. You probably wouldn’t have noticed these distinctions even if they were there.

So that you may make an informed decision, I will compare and contrast the features of Hisense and Vizio televisions, including screen size, operating system, picture quality, cost, and more.

Hisense vs Vizio: Operating Systems

The operating system is a critical element of a smart TV.

Thus, it is essential to research and compare options before purchasing.

Which operating system is best?

The operating system powering the Hisense TV is Android from Google, whereas Vizio utilizes Smartcast OS.

1. Hisense TV OS

Many of Hisense’s recent Smart TVs are powered by Google’s Android TV platform. VIDAA used to be their own operating system, but reduced demand caused them to stop including it in newer editions.

Hisense previously sold Roku TV-powered televisions, but sales weren’t solid. Thu,s the Hisense eventually stopped making them.

The Android user community and developer commitment are Google’s greatest strengths. The Google TV automatically updates itself, allowing you to use the most recent apps.

As a result, most applications will always be available to you first since Android is the developers’ primary platform.

Speaking of Smart TV apps, it’s worth noting that Hisense provides access to the Play Store, expanding your choices for TV apps and simplifying the process of downloading and installing apps on your Hisense TV through their proprietary operating system.

Strength of Hisense TV OS

One of the finest features of Hisense TVs is an integrated Chromecast module that lets you cast content from hundreds of streaming apps using just your mobile device or computer.

2. Vizio TV OS

The “Smartcast” operating system used by all Vizio TVs includes Chromecast and Apple AirPlay as standard features.

If you’re looking for a TV that can play content from your mobile device, tablet, or laptop without needing an additional dongle or app, a Vizio TV is worth considering.

Other than that, you’ll get access to free live TV options and dozens of different applications, such as Netflix, Hulu, and YouTube.

Since Smartcast is designed to work with any major smart home system, you can use your phone as a remote control by downloading the companion app.

Weakness of Vizio TV OS

A significant drawback of Smartcast OS is its excessive advertising, including banner ads on the home screen and pre-installed apps like CourtTV. Additionally, Vizio is testing pop-up ads during live TV viewing.

Which TV Operating System Should You Choose?

Ultimately, the choice depends on personal preference.

  • Hisense Google TV OS: Hisense mainly uses Google TV OS, known for its cluttered UI but offering access to thousands of apps via the Google Play store. It also includes a built-in Chromecast for casting apps like Netflix and Hulu from your phone.
  • Vizio Smartcast OS: Vizio’s Smartcast OS includes homepage ads for revenue, but it can be inconvenient. It also features a built-in Chromecast but has a cluttered UI.


I believe Hisense TV OS is ten times better than Vizio TV OS because it doesn’t show ads nor comes with pre-installed applications. So, Hisense TV OS is a clear winner regarding the operating system.

Is the Operating System Important?

You can’t choose between a Hisense and a Vizio TV based on the operating system. That is because you’re not tied down to just one operating system.

If you’re considering a Hisense TV because you like the Google TV OS but missing the Apple Airplay feature, which is included in Vizio, you may purchase a Roku stick that supports Apple Airplay.

With the addition of a Roku TV Stick, your Hisense TV can run on two platforms simultaneously.

This means that the streaming sticks effectively eliminate the choice of an operating system as the only determinant of a TV’s functionality.

Screen Panel Quality

The screen is the most essential feature when looking for a new television.

Since both Hisense and Vizio offer everything from entry-level LCDs to high-end OLED TVs, they are in a dead heat. However, Hisense excels in screen panel quality, delivering superior panels at more reasonable prices than its competitors.

Now that we have that in mind let’s go further.

1. Brightness


Hisense’s brightest models can reach 2000 nits, whereas even the highest-end models in Vizio’s P-Series line only reach 1200 nits.

In this case, Hisense clearly shines when it comes to light output.

Brightness is not a dealbreaker when shopping for a TV, although it is helpful during the day. Hisense displays suffer from oversaturation in the bright sections because of the panel’s design.

Who is the Winner?

Hisense is a clear winner and an excellent choice if you want to watch TV or movies with the curtains open during the day.

2. Black Levels

OLED technology allows for deeper blacks, so the picture remains brilliant and enjoyable to the eye, even in the darkest circumstances.

Since both Hisense and Vizio produce OLED televisions, a direct comparison reveals very little difference between the two brands.

In contrast, Hisense’s black levels are superior to Vizio’s when comparing the two manufacturers’ non-OLED (UHD, QLED, LED) models. Once again, Hisense is the winner!

3. Local Dimming

In dim conditions, the contrast ratio of an LED TV is improved by dimming certain areas of the screen’s illumination. This improves the picture by making the blacks seem much darker than they would be without the feature.

Following on from our discussion of Hisense’s superior black levels, it should be no surprise that the company also ranks first in this category.

Though the outcomes are comparable in the high-end price range, Hisense does not allow Vizio to get anywhere near them in the entry-level range.

4. Colors Accuracy

The following are some of the many reasons why you should prioritize color accuracy when buying a new TV:

  • Washed-out colors might be the result of inaccurate color rendering.
  • Having inaccurate colors might distort the images and ruin the viewing experience.

Hisense TVs have more accurate colors than Vizio TVs when using factory presets.

If you’re interested in improving your TV’s colors, you may find tutorials on YouTube that will show you how to calibrate your display.

5. Image Quality

The visual quality of a Hisense TV is noticeably higher and more lifelike than that of a Vizio TV of the same price, screen size, and launch year.

I don’t know how they do it, but their visual quality is greater. It might be due to different color settings or a higher-quality screen.

However, these distinctions are so subtle that they would go unnoticed if your attention were elsewhere.

6. Image Clarity

The Hisense TVs are a step up from the Vizio models in terms of picture quality.

To be able to compare the TVs’ levels of visual clarity, you will need to position them close to one another.

Hisense’s picture quality is noticeably better than that of Vizio’s, despite both brands providing respectable clarity in this regard.

Built-in Speakers Comparison

Built-in Speakers Comparison

The Hisense’s built-in speakers are the worst we have heard from any TV manufacturer. The built-in speakers on a Vizio TV are not great either, but they sound far better than those on a Hisense TV.

However, if you want to enjoy your Smart TV, I recommend investing in external speakers or a soundbar.

However, when it comes to built-in speakers, Vizio takes the lead.

Hisense vs Vizio: Which is Best for Gaming?

Hisense vs Vizio: Which is Best for Gaming?

As a gamer, I’m more focused on a TV’s gaming capabilities rather than its streaming abilities. I’m not just looking for basic features; I’m interested in the advanced capabilities that are crucial for serious gamers in today’s market. Let’s dive in!

1. Refresh Rate

Refresh Rate

The refresh rate of your TV indicates how often the picture is refreshed.

High-refresh-rate televisions come in various frame rates, with 120 Hz being a notable improvement over 60 Hz televisions.

Vizio is a clear winner because it offers TVs with upto 240Hz refresh rate, while Hisense only offers upto 120Hz.

Besides that, Vizio also offers high-end refresh rates at a better price than Hisense.

2. Response Time

Response Time

Response time plays a crucial role in how noticeable motion blur is. When watching a movie or TV show, ghosting might be experienced if the color transitions on your screen take too long.

When fast-moving objects leave a pixel trail behind them, this phenomenon is known as “ghosting.” It’s common to see visible ghosting when playing a first-person shooter (Call of Duty) or a fast-paced sports game like (Dirt 5).

In general, Vizio TVs are quicker than Hisense models. The lag is typically measured in milliseconds. On the other hand, motion blur, ghosting, and other imperfections are very unlikely on a Vizio TV.

TV BrandResponse Time
Response Time

This table summarizes the response times for Vizio and Hisense TVs in both mid-range and OLED categories.

3. Motion Handling

When an object on the screen moves, it blurs and loses definition, a phenomenon known as motion blur. And how well your TV controls this blurring is called Motion Handling.

When comparing Hisense and Vizio televisions, Vizio is much more judder-free and has smoother motion.

4. Input Lag

Input lag, also known as display lag, refers to the delay experienced by the player while waiting for a frame to be sent from the GPU to the screen. (On a 60 fps display, an input latency of 16ms or less is optimal for gaming.)

An input latency-improved television set may give you a serious edge in your online gaming sessions.

Once again, the numbers are pretty similar, but Vizio wins due to its lower input latency. For serious gamers, Vizio TVs offer a competitive edge.

Affordability Comparison: Hisense vs. Vizio

The average price of a Hisense TV is lower than that of a Vizio TV.

I’ll give you an example to help you understand:

I looked for a TV on Amazon that cost less than $500 while writing this piece.

  • Hisense 55U6G: This 55-inch 4K Qled TV is available for $499.99.
  • Vizio V555M-K01: This 55-inch 4K TV is avialable for 529.99.

It’s worth noting that Hisense offers their QLED TV at a lower price than Vizio’s standard LED TV. QLED (Quantum Dot LED) uses tiny particles called quantum dots to produce a brighter and more colorful picture than regular LED TVs.

Hisense vs Vizio: Final Thoughts

When comparing Hisense and Vizio, it’s clear that the former is the superior choice for streaming movies and TV programs, while the latter has a significant advantage for playing video games.

The gaming focus of Vizio TVs makes them quick and responsive. Still, the UI is overloaded with adverts, and the pre-installed apps are questionable.

Hisense TVs have superior screen panels over Vizio’s in every way; they’re brighter during the day, have deeper blacks, and have more excellent local dimming.

Find the best TV for your needs by comparing a Hisense TV and a Vizio TV within your budget, and then carefully examine demo units from both brands.

In summary, both brands offer excellent TVs, and the choice ultimately comes down to personal preference.

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About the author

Marc Ray

Marc Ray

Marc Ray, Founder of Domotics101.com. A tech enthusiast & expert in smart home technology, helping homeowners upgrade their homes with the latest smart home security & automation solutions. Marc has over 10 years of experience in smart home technology. He holds a certification in Home Automation Systems and has been featured in Hubspot. You can learn more about Marc and his work. Read his Book, Smart Home Hacks!

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